Unlock the potential of your renewable energy business.

Get the marketing leadership you need to get it done right – and get it done now.

The Benefits of a Fractional Chief Marketing Officer


High-level performance while relieving the CEO of hands-on involvement.


Like an investment – marketing should make you money.


Track and measure business data for confident decisions.


Strategic planning and execution to realize your vision.

Jayne Burch, Essential CMO ready to help you reach your renewable energy marketing goals.

Jayne Burch
Fractional Chief Marketing Officer

Why I care about making your marketing world-class

I know how frustrating it can be  to have big goals for your company and feel bogged down by marketing that isnt working well or takes up too much of your time

Plus, the world has a growing need for your products and services. Without world-class marketing you may fail to connect with your best prospects and customers. And they may miss their opportunity to save money on energy and lower their carbon footprint. Marketing is how you serve them best.

Ive been solving marketing and sales problems for twenty-four years. It’s my favorite thing to do – guiding teams to win with their strengths.

Schedule a quick 30-minute call to see if a Fractional CMO could be a fit!

What is a Fractional CMO?

A fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.

A great fractional CMO determines what your goals are and what has worked so far, and creates a comprehensive marketing plan to achieve those goals.

Along the way, they will ensure your team is engaged and performing well. They’ll also put in the systems and processes to make your marketing a reliable asset to your company.

That’s what I do for renewable energy and sustainability companies. I’d love to hear what your goals are and help you reach them with marketing that gets results.


Market data analysis with your fractional CMO will help your organization foresee necessary changes.
Fractional CMO's are strategy experts, helping your team with marketing insights.

How Marketing Leadership gets results.

Marketing leaders understand how to leverage all the available resources within an organization – including technology, data analysis, customer insights, creative content, and performance metrics – to achieve the growth you need.

I’d love to help your renewable energy company build a profitable marketing department.

“Marketing always seemed to be one of the first items that fell off the table when times got too busy.  We wasted tens of thousands of dollars on campaigns and commercials over the last couple years not having the aim or focus that marketing deserves. Jayne is now our Fractional Chief Marketing Officer.  For any company that finds itself in a comparable situation, I would highly recommend Jayne as your Fractional Chief Marketing Officer.”

Mark Hagerty

CEO, Michigan Solar

“Within the last 6 months, we engaged Jayne to help with our online marketing strategy. We streamlined our AdWords and HubSpot CRM so it’s quick and easy to find our leads generated from online searches. We’ve created email campaigns to our contacts which we sorted based on project types and the likelihood of closure. Jayne has been instrumental in setting this up for us!

Steve Oslanski

Business Development Partner, Envirotech Geothermal

Let’s Work Together

Half-Day Consult

I’ll put together the customer journey and essential next steps for your marketing department. The consultation starts with a  two-week preparatory period followed by a half-day workshop for you and your team. 

Fractional Chief Marketing Officer

You’ll get a comprehensive marketing strategy with prioritized campaigns. I’ll work with your team daily to execute the strategy I lay out.

Ongoing Advisor

With check-ins every other week, your team will stay on track and so campaigns continually improve. I’m available to guide your team to execute your plan.

Featured Clients:

michigan solar solutions

Let’s Get Started

These are the steps that take you and your company from marketing hassles and frustration to being confident in reaching your goals.


Let’s Chat

Schedule a 15-minute call to see if a Fractional CMO is a good fit. I will be absolutely clear about whether I can help you solve the challenge you are facing.


Develop a Plan

Then, well get on a longer call to deep dive into your needs. Ill share the steps I recommend with you in a proposal based on your specific needs.


Transform Your Marketing

In the first 30 days of your new Fractional CMO Project youll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.

7 Essential Indicators of Future Success

Every Cleantech CEO Should Know

7 Essential Indicators of Future Success

Don’t leave your business success to chance. Get your hands on the dials and gauges of your business now with this report.

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What Does a Fractional CMO Do?


Creates your marketing strategy


Corrects your messaging and positioning


Creates systems for your team to follow


Helps Develop an appropriate marketing budget


Hires marketing employees and consultants to execute your plan


Manages KPIs so your marketing makes you money


Maps your customer journey


Facilitates communication and action between marketing and sales


Audits technology in use for best practices

How Do You Know if You Need a Fractional CMO?

You’re running your marketing team yourself instead of being the CEO.

You’re not sure what campaigns to have your marketing team try next – and they’re not sure either.

You don’t have your customer journey mapped out, or clear KPI’s for your campaigns.

You’re buying (and spending too much for) leads that other companies also receive.

You’re not sure where to start to leverage the Inflation Reduction Act opportunities for renewable energy.

How to know when you need a fractional CMO. Let's talk.

“Your consultation has been great, and more than helpful. I very much appreciate your taking the time to dig into what we thought we needed. It forced us to think in a strategic and nuanced way about our organization.”

Sofi Kragness

Business Operations Manager, CorTalent

“You can count on Jayne to be fair and authentic. She has done the work to design the right solutions and has the case studies to back up the results that can be produced.”

Michele Clay

Business Expert, Program Leader, and Executive and Leadership Coach, Mark Kamin and Associates

Get the Marketing Expertise You Need to Grow Your Business

Delegate your marketing outcomes to an expert. Take your time back and see a greater return on your marketing budget.

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